About Us

It all began in 1968 with my dad’s father-in-law who after trading footwear on market stalls around east London, decided to open a bricks and mortar store in Waterloo. Following many successful years, he often suggested to my father that he get involved in the shoe business. So in 1981 my father opened a shop on a vibrant market street in central London called Strutton Ground where our family run store is still selling footwear today.

Having grown up in the shoe retail business, serving customers as a boy I learnt about the footwear industry and from my father to understand what it takes to deliver exceptional customer service and quality products at excellent prices. Having taken on the family business, I’m still just as passionate about delivering a reliable and friendly service that embraces these values. Though don't just take my word for it, check out our Customer Reviews by clicking here.

We enjoy sharing knowledge about our shoes with customers who regularly give us great feedback, particularly when it comes to fitting and sizing. We have sold many renowned brands for over 30 years and know exactly what works for our extremely loyal clients. We will always be customer led and believe our range reflects this, with both modern and classic shoe styles manufactured to a high standard.